4-color Final Logo - Dark Purple, Lavender, Cappuccino and Iced Coffee PANTONE swatches — For medium-large signage, advertisement and social media use.
Logomark - Illustrated and Logotype Versions — Ideal for small spot imprints, stamps and stickers.
Version 1 - Illustrated Logotype & Lettermark — The Client initially had a specific heavy-metal styling in mind, and already had Calame typeface chosen. A straightforward sketch & vectorization approach resulted.
Initial V2 Sketches - Font Options and Illustrated Lockup ideas — Client’s Business Partner & Facilities Manager pushed back on V1 art, feeling it was too gritty for the building & interior - a simpler, warmer redesign was requested. Client selected Charcuterie Block from type designer Laura Worthington.
Early Illustrated Logomark Sketches with Type Variations
Near-Final Full Logo & Logomark + Successive Color Variations
Tee-Shirt Treatment Mockups
Multi-panel Onsite Chalk Art - Key Menu Items and Undersea Splash Art